Potato Chip Maker in Trouble for Ad Featuring Scantily Clad Female Rugby Players

Some are calling it a “. . . blatant exploitation of women . . .” but it looks like an Irish crisp (potato chip) firm has found a way to make rugby interesting . . . at least in print form. Instead of a burly guy pitching the snack food, we see scantily young ladies who really don’t look like they are playing rugby . . . at least not in any form we’re aware of. Then again we’re not complaining about their attempt to drum up interest in the league or their product.

Irish rugby chiefs called in their lawyers last night over a new ad campaign featuring scantily-clad female players.  Sports officials slammed the provocative Hunky Dorys crisps billboards – with the tagline Proud Sponsors of Irish Rugby – as tasteless and called on the company to scrap them straight away.  But the snack firm, which sponsors All-Ireland League Division 3 side Navan, insisted it had a right to print the claim alongside a revealing shot of a model clutching a rugby ball and the phrase Are You Staring at My Crisps?

The Irish Rugby Football Union (IRFU) said the sponsorship line wrongly implied the company was a major donor to the game.  “This advertising campaign is in very bad taste and one which the IRFU would not want to be associated with in any way,” spokesman Padraig Power said.

“Its blatant exploitation of women is tasteless and base, and quite simply unacceptable.

Racy crisps ads not so Hunky Dory, say rugby chiefs – Rugby, Sport – Independent.ie

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